Destination Management
Completed Projects
Earthcheck
Funded by: Sustainable Tourism CRC
Duration: One year
This project aims to develop indicators to help measure the triple bottom line. The indicators will measure the environmental, social and economic impact of enterprises on communities.
International and National Visitors to Key Destinations: An Analysis of
Visitor Activity
Funded by: Sustainable Tourism CRC
This project investigated the volume and pattern of international and national visitors to key
destinations in the City of Melbourne and regional Victoria. This was done through an in-depth
analysis of the National and International Visitor Survey (NVS and IVS) data. It aimed to inform
decision-making on the volume and pattern of visits to the city and regional areas:
- who are the visitors?
- what do they do?
- how do they come?
- where do they come from?
Importantly, there was a need to understand regional, interstate and international visitors' use of
the city as a gateway to the state. The project undertook a more detailed analysis of the NVS and
IVS data to provide greater understanding of designated hotspots and coldspots.
Lower Yarra River - Docklands Tourism Plan
Funded by: Several waterfront stakeholders
A study of the lower Yarra River and the newly developed Docklands resulted in a tourism plan for the
emerging Melbourne waterfront. The need for this plan was driven by key tourism organisations that believed
this area was strongly representative of many of Melbourne’s and Victoria’s key product strengths. The area
is a microcosm of a diverse range of quality attractions and experiences relating to sport, leisure, arts and
culture, major events, dining, entertainment and shopping. The focus of the plan is on tourism and visitation,
and provides strategic direction for the development and marketing of Melbourne’s waterfront leading up to, and
immediately beyond, the Commonwealth Games to be held in Melbourne in 2006.
Development of Social and Socio-Economic Indicators for Sustainable Tourism in Communities
Funded by: Sustainable Tourism CRC and industry partners
This project was undertaken in conjunction with Geelong Otway Tourism and the Surf Coast Shire.
A review of the literature was completed, producing a report and an annotated bibliography.
This was submitted to the industry partners. The project developed indicators that can be used
as an integral part of the Green Globe system of tourism evaluation.
Best Practice in Strategic Park Management: Towards an Integrated Park Management Model
Funded by: CRC for Sustainable Tourism and industry partners
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Photographer:
Holger Leue |
This study undertook an audit of best practice in visitor management systems. The context for this
study was that park agencies worldwide face increasing demand for their facilities and services
coupled with declining finances and human resources. All this poses many management challenges.
The ability to develop a more comprehensive and relevant park management system to meet these challenges
has become increasingly important. The project's main aims were:
- to describe, analyse and evaluate best practices and management benchmarks for the strategic management of protected areas; and
- to develop a framework to guide park management agencies in the strategic management of protected areas.
The overall objective was to develop a template for the development of an integrated park management model, which has the potential
to be operated by park management agencies worldwide. The framework for the model has been completed and its
application is explained in the report.
Benchmarking Study of Best Practices in Strategic Visitor Management
Systems in Protected Areas
Funded by: Sustainable Tourism CRC and industry partners
This study undertook an audit of best practice in visitor management systems.
Last reviewed:
26/10/2006
Executive summary